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Touchpoint
p-ISSN: 1868-6052
e-ISSN: 2940-2778
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The Transformation of Business Transformation : Service design for a world in constant fluxRobert Bau, Stefan Moritz, Jesse GrimesTouchpoint - Business Transformation by Design 16 No. 3 (2025)https://doi.org/10.30819/touchpoint.16-3.13 pp: 68-72 2025-09-19 |
Bau, R., & Moritz, S., & Grimes, J. (2025). The Transformation of Business Transformation : Service design for a world in constant flux. Touchpoint - Business Transformation by Design, 16 (3), 68-72. doi:10.30819/touchpoint.16-3.13
@article{Bau_2025,
doi = {10.30819/touchpoint.16-3.13},
url = {https://doi.org/10.30819/touchpoint.16-3.13},
year = 2025,
publisher = {Logos Verlag Berlin},
volume = {16},
number = {3},
pages = {68-72},
author = {Robert Bau, Stefan Moritz, Jesse Grimes},
title = {The Transformation of Business Transformation : Service design for a world in constant flux},
journal = {Touchpoint - Business Transformation by Design}
}
url = {https://doi.org/10.30819/touchpoint.16-3.13},
year = 2025,
publisher = {Logos Verlag Berlin},
volume = {16},
number = {3},
pages = {68-72},
author = {Robert Bau, Stefan Moritz, Jesse Grimes},
title = {The Transformation of Business Transformation : Service design for a world in constant flux},
journal = {Touchpoint - Business Transformation by Design}
Abstract
Over the past decade, much of what was called ‘business transformation’ has been synonymous with digitalisation, reorganisations and efficiency drives. Today, that model is reaching its limits. With customer expectations rising, AI-first initiatives accelerating and industry boundaries dissolving, transformation itself is being transformed. The days of episodic, top-down initiatives are giving way to transformation as a constant operating state – continuous, adaptive, collaborative and purpose-led.
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