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Touchpoint
p-ISSN: 1868-6052
e-ISSN: 2940-2778
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Designing the Future of Higher Education : Transforming institutions through service designKatalina Papic, Ángela Martínez VásquezTouchpoint - Business Transformation by Design 16 No. 3 (2025)https://doi.org/10.30819/touchpoint.16-3.10 pp: 52-55 2025-09-19 |
Papic, K., & Vásquez, Á.M. (2025). Designing the Future of Higher Education : Transforming institutions through service design. Touchpoint - Business Transformation by Design, 16 (3), 52-55. doi:10.30819/touchpoint.16-3.10
@article{Papic_2025,
doi = {10.30819/touchpoint.16-3.10},
url = {https://doi.org/10.30819/touchpoint.16-3.10},
year = 2025,
publisher = {Logos Verlag Berlin},
volume = {16},
number = {3},
pages = {52-55},
author = {Katalina Papic, Ángela Martínez Vásquez},
title = {Designing the Future of Higher Education : Transforming institutions through service design},
journal = {Touchpoint - Business Transformation by Design}
}
url = {https://doi.org/10.30819/touchpoint.16-3.10},
year = 2025,
publisher = {Logos Verlag Berlin},
volume = {16},
number = {3},
pages = {52-55},
author = {Katalina Papic, Ángela Martínez Vásquez},
title = {Designing the Future of Higher Education : Transforming institutions through service design},
journal = {Touchpoint - Business Transformation by Design}
Abstract
This article explores how service design can redefine the university experience and presents the case of Universidad Adolfo Ibáñez (UAI) in Chile. Through its Student Experience Office, UAI has implemented a model that anticipates trends and continuously enhances the experience of both students and staff. This initiative blends participatory research, strategic foresight and organisational design to help institutions respond to – and lead in – times of social, technological and cultural transformation.
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