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Touchpoint
p-ISSN: 1868-6052
e-ISSN: 2940-2778
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Redefining the Candidate Experience at Switzerland’s Second-Largest BankRoman SchoeneboomTouchpoint - Business Transformation by Design 16 No. 3 (2025)https://doi.org/10.30819/touchpoint.16-3.08 pp: 37-43 2025-09-19 |
Schoeneboom, R. (2025). Redefining the Candidate Experience at Switzerland’s Second-Largest Bank. Touchpoint - Business Transformation by Design, 16 (3), 37-43. doi:10.30819/touchpoint.16-3.08
@article{Schoeneboom_2025,
doi = {10.30819/touchpoint.16-3.08},
url = {https://doi.org/10.30819/touchpoint.16-3.08},
year = 2025,
publisher = {Logos Verlag Berlin},
volume = {16},
number = {3},
pages = {37-43},
author = {Roman Schoeneboom},
title = {Redefining the Candidate Experience at Switzerland’s Second-Largest Bank},
journal = {Touchpoint - Business Transformation by Design}
}
url = {https://doi.org/10.30819/touchpoint.16-3.08},
year = 2025,
publisher = {Logos Verlag Berlin},
volume = {16},
number = {3},
pages = {37-43},
author = {Roman Schoeneboom},
title = {Redefining the Candidate Experience at Switzerland’s Second-Largest Bank},
journal = {Touchpoint - Business Transformation by Design}
Abstract
Switzerland's second-largest bank transformed its 200-year-old hiring process using service design to create a seamless, candidate- first experience. A cross-functional team overhauled digital interfaces, internal culture and recruitment processes by mapping pain points, creating unified service blueprints and measuring candidate satisfaction and team collaboration improvements. This case study provides a roadmap for organisations competing for talent in today's market.
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