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Touchpoint
p-ISSN: 1868-6052
e-ISSN: 2940-2778
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From Blueprints to Beacons : Rethinking service design strategy in the agentic eraPromila RoychoudhuryTouchpoint - Business Transformation by Design 16 No. 3 (2025)https://doi.org/10.30819/touchpoint.16-3.04 pp: 20-23 2025-09-19 |
Roychoudhury, P. (2025). From Blueprints to Beacons : Rethinking service design strategy in the agentic era. Touchpoint - Business Transformation by Design, 16 (3), 20-23. doi:10.30819/touchpoint.16-3.04
@article{Roychoudhury_2025,
doi = {10.30819/touchpoint.16-3.04},
url = {https://doi.org/10.30819/touchpoint.16-3.04},
year = 2025,
publisher = {Logos Verlag Berlin},
volume = {16},
number = {3},
pages = {20-23},
author = {Promila Roychoudhury},
title = {From Blueprints to Beacons : Rethinking service design strategy in the agentic era},
journal = {Touchpoint - Business Transformation by Design}
}
url = {https://doi.org/10.30819/touchpoint.16-3.04},
year = 2025,
publisher = {Logos Verlag Berlin},
volume = {16},
number = {3},
pages = {20-23},
author = {Promila Roychoudhury},
title = {From Blueprints to Beacons : Rethinking service design strategy in the agentic era},
journal = {Touchpoint - Business Transformation by Design}
Abstract
In the age of AI, strategy is no longer a static plan – it is a living, sensing system that learns, forecasts and adapts in real time. Traditional service design, once rooted in experience mapping and participatory workshops, is now evolving into the orchestration of intelligent infrastructures: systems that don’t just serve, but continuously evolve.
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