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Touchpoint

p-ISSN: 1868-6052
e-ISSN: 2940-2778

Touchpoint - Designing from Within

Strategies for Impact When Working In-house : Learnings from RAC CoLAB, an in-house service design and innovation team

Alice Brown, Lisa Fletcher, Cettina Raccuia

Touchpoint - Designing from Within 15 No. 3 (2024)
https://doi.org/10.30819/touchpoint.15-3.18     pp: 77-78     2024-12-06
Strategies for Impact When Working In-house : Learnings from RAC CoLAB, an in-house service design and innovation team

Cite: APA    BibTeX

Brown, A., & Fletcher, L., & Raccuia, C. (2024). Strategies for Impact When Working In-house : Learnings from RAC CoLAB, an in-house service design and innovation team. Touchpoint - Designing from Within, 15 (3), 77-78. doi:10.30819/touchpoint.15-3.18
@article{Brown_2024,
doi = {10.30819/touchpoint.15-3.18},
url = {https://doi.org/10.30819/touchpoint.15-3.18},
year = 2024,
publisher = {Logos Verlag Berlin},
volume = {15},
number = {3},
pages = {77-78},
author = {Alice Brown, Lisa Fletcher, Cettina Raccuia},
title = {Strategies for Impact When Working In-house : Learnings from RAC CoLAB, an in-house service design and innovation team},
journal = {Touchpoint - Designing from Within}
}

Abstract
In-house service design teams can support larger organisations be responsive to changing customer expectations and technological advancements. There is extensive tacit knowledge unique to both establishing an in-house service design team and iterating its practices so that its work is valued and impactful.
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