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Cultivating Service Designers Through Inspiration, Growth and Belonging : Creating the conditions for in-house service designers to flourish
Michelle Site, Katalin Doczi-Nagy
Touchpoint - Designing from Within 15 No. 3 (2024)
https://doi.org/10.30819/touchpoint.15-3.05 pp: 24-27 2024-12-06
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Cite: APA BibTeX
Site, M., & Doczi-Nagy, K. (2024). Cultivating Service Designers Through Inspiration, Growth and Belonging : Creating the conditions for in-house service designers to flourish. Touchpoint - Designing from Within, 15 (3), 24-27. doi:10.30819/touchpoint.15-3.05
@article{Site_2024,
doi = {10.30819/touchpoint.15-3.05},
url = {https://doi.org/10.30819/touchpoint.15-3.05},
year = 2024,
publisher = {Logos Verlag Berlin},
volume = {15},
number = {3},
pages = {24-27},
author = {Michelle Site, Katalin Doczi-Nagy},
title = {Cultivating Service Designers Through Inspiration, Growth and Belonging : Creating the conditions for in-house service designers to flourish},
journal = {Touchpoint - Designing from Within}
}
Abstract
Laerdal Medical, a global leader in simulation, training and therapy
products for emergency medicine and critical care, formed its service design team early in its digital transformation. As the company
shifts its portfolio from goods-dominant logic to service-dominant
logic, our service design team helps drive strategic change through
innovation, digitisation and the creation of new product-service
systems. Over the past five years, we have grown to nearly 20 service designers and helped build a thriving portfolio of live services.
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