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Touchpoint

p-ISSN: 1868-6052
e-ISSN: 2940-2778

Touchpoint - Designing from Within

Fostering Innovation in Financial Firms with Design

Teresa Segismundo, Isabel Novais Machado

Touchpoint - Designing from Within 15 No. 3 (2024)
https://doi.org/10.30819/touchpoint.15-3.01     pp: 6-9     2024-12-06
Fostering Innovation in Financial Firms with Design

Cite: APA    BibTeX

Segismundo, T., & Machado, I.N. (2024). Fostering Innovation in Financial Firms with Design. Touchpoint - Designing from Within, 15 (3), 6-9. doi:10.30819/touchpoint.15-3.01
@article{Segismundo_2024,
doi = {10.30819/touchpoint.15-3.01},
url = {https://doi.org/10.30819/touchpoint.15-3.01},
year = 2024,
publisher = {Logos Verlag Berlin},
volume = {15},
number = {3},
pages = {6-9},
author = {Teresa Segismundo, Isabel Novais Machado},
title = {Fostering Innovation in Financial Firms with Design},
journal = {Touchpoint - Designing from Within}
}

Abstract
Service design is increasingly recognised as crucial for shaping and improving customer experience. This article draws on personal experience with in-house teams in consumer finance institutions, exploring challenges, strategies and comparisons between internal and external experts. It also covers measuring success, building strong relationships and staying innovative. Although the earnings shared in this article come from experience in financial companies, we consider them to be equally applicable to other industries.
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