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Touchpoint
p-ISSN: 1868-6052
e-ISSN: 2940-2778
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Digital Transformation Through Service Design and Programme ManagementKatalin Doczi-Nagy, Robin WittmeyerTouchpoint 14 No. 3 (2023)https://doi.org/10.30819/touchpoint.14-3.10 pp: 51-54 2024-03-11 |
Doczi-Nagy, K., & Wittmeyer, R. (2023). Digital Transformation Through Service Design and Programme Management. Touchpoint, 14 (3), 51-54. doi:10.30819/touchpoint.14-3.10
@article{Doczi-Nagy_2023,
doi = {10.30819/touchpoint.14-3.10},
url = {https://doi.org/10.30819/touchpoint.14-3.10},
year = 2023,
publisher = {Logos Verlag Berlin},
volume = {14},
number = {3},
pages = {51-54},
author = {Katalin Doczi-Nagy, Robin Wittmeyer},
title = {Digital Transformation Through Service Design and Programme Management},
journal = {Touchpoint}
}
url = {https://doi.org/10.30819/touchpoint.14-3.10},
year = 2023,
publisher = {Logos Verlag Berlin},
volume = {14},
number = {3},
pages = {51-54},
author = {Katalin Doczi-Nagy, Robin Wittmeyer},
title = {Digital Transformation Through Service Design and Programme Management},
journal = {Touchpoint}
Abstract
Service design initiatives face challenges in digital product development as they navigate cross-functional teams and rigid processes. Drawing inspiration from programme management techniques used in the successful 2012 London Summer Olympics, the article below will showcase tools and methods which offer potential solutions to a service designer’s operational challenges.
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