Microbreweries as Entities Stimulating the Development of the Tourist Offer in the Visegrad Group Countries Monika Březinová, Jakub Horák, Radovan Savov, Łukasz Wróblewski Cultural Management: Science and Education 9 No. 2 (2025) https://doi.org/10.30819/cmse.9-2.04     pp: 55-73     2025-12-23

Microbreweries as Entities Stimulating the Development of the Tourist Offer in the Visegrad Group Countries

Stichworte/keywords: Microbreweries, beer tourism, craft beer, tourism development, Visegrad Countries, regional tourism

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Abstract
Microbreweries have increasingly emerged as important actors at the intersection of gastronomy, cul-ture, entrepreneurship, and tourism. While their role in beer tourism has been explored in selected na-tional contexts, comparative analyses remain limited, particularly in Central and Eastern Europe. This article examines how microbreweries stimulate the development of tourism offers in the Visegrad Group countries (the Czech Republic, Slovakia, Poland, and Hungary). The study is based on an online survey conducted among beer consumers from the four Visegrad Group countries (N = 796). Using descriptive and comparative analysis, the research explores tourist motiva-tions, participation in beer-related activities, and consumption patterns associated with microbreweries. The findings demonstrate that microbreweries contribute to tourism development through multiple mechanisms, including the enrichment of experiential and gastronomic tourism, the reinforcement of local identity and authenticity, and the diversification of destination offers. While the Czech Republic represents a mature beer tourism market rooted in brewing heritage, Poland and Hungary exhibit more experience- and lifestyle-oriented patterns, with microbreweries functioning primarily as complementa-ry attractions. Slovakia occupies an intermediate position, emphasizing regional authenticity and expe-riential learning. The study contributes to the emerging literature on beer tourism by providing a comparative perspec-tive on microbreweries as tourism development entities. The results highlight the context-dependent nature of microbreweries’ tourism functions and underline their potential role in strengthening destina-tion competitiveness and diversification within the Visegrad Group countries.

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