Cultural Management: Science and Education (CMSE)

ISSN: 2512-6962

Cultural Management: Science and Education

Celebrities in the culture industry

Adam Grzegorczyk

Cultural Management: Science and Education 2 No. 1 (2018)     pp: 71-80     2018-06-30
Celebrities in the culture industry

Stichworte/keywords: Celebrity, celebrity endorsement, attention, interest, culture industry

Cite: APA    BibTeX

Grzegorczyk, A. (2018). Celebrities in the culture industry. Cultural Management: Science and Education, 2 (1), 71-80. doi:10.30819/cmse.2-1.04
doi = {10.30819/cmse.2-1.04},
url = {},
year = 2018,
publisher = {Logos Verlag Berlin},
volume = {2},
number = {1},
pages = {71-80},
author = {Adam Grzegorczyk},
title = {Celebrities in the culture industry},
journal = {Cultural Management: Science and Education}

“Celebrities in the culture industry” is a conceptual article which aims to provoke discussion about the role and function of famous individuals in culture management. It is the result of desktop analysis con-fronting empirical research based on observation and case study techniques. This set of qualitative re-search activities has resulted in two theses, examined in the text of the article: 1) celebrities may be used as a communication instrument; 2) celebrities are a product of the marketing perspective of the culture industry. The article provides analytical material that is the basis for further discussion about the function of celebrities in the culture industry, talent, and career management.

Abstract, Vita & References (PDF)

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