Cognitive Strategy Concepts (COSCO), Bd. 5
The implications are straightforward but often ignored in both academic theory and managerial practice: the success of every company's strategy hinges on the support of its internal and external stakeholders. The author illustrates with numerous examples from corporate contexts how mobilization in organizations is fuelled - particularly by ideology, issue framing and the orchestration of stakeholder interactions. In so doing, Thorsten Voigt provides a highly fruitful new perspective on strategic management.
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